It’s been a while since I last posted. Most of the summer has passed by in what feels like an extended weekend. The good news is I have been hard at work back at my old job plus freelance writing for a few clients. Here is one of my recent posts….
Product A’s sales were great when it first launched, but now sales are growing more and more sluggish. Before you know it, the sales performance of your most popular product of the last year is a ghost of its former self.
How Does This Happen?
Think about how long it has been since you updated the product description or posted new photography. When a product page is left alone, the downward sales cycle gradually kicks in. Traffic dissipates as all of your eager customers have completed their purchases. Unless you’re doing something to attract new customers and keep the product listing alive, your web traffic will be relegated to pure happenstance.
So you have been tasked with revitalizing Product A before it sinks into the abyss of forgotten product pages. You can help stave off the downward trend by continually improving the editorial and visual content to increase search ranking and consumer relevance, and by taking advantage of Amazon promotions.
When you enter into agreements with freelance writers to develop content for your web presence, you will find early on that an open door for communication between writer and client is invaluable. A writer needs to understand your business, intentions, and audience to shape the material with the goal of creating great content that will perform well for you.
Writers Need to Know You
No matter how knowledgeable they may be about your industry or trade, freelance writers are meeting you for the first time and, in many cases, online. They don’t know the nuances of your business like you do. They may not have ever heard of a special technique or service you employ if it’s not commonly used in your field. Never assume a writer can take a few keywords and figure it out as that leaves far too much room for interpretation, which can easily steer the content off course. Your goal is for the writer to express your business, not your business category.
I was fortunate to participate in author Mark West’sKing For A Year project – 52 reviews of Stephen King’s works throughout 2015. I revisited a favorite story of mine from King, the novella Rita Hayworth and Shawshank Redemption.
What a great way to start off autumn. My latest story “Blood & Gingerbread” has just released as part of the anthology Masks from Black Shuck Books, an imprint of Great British Horror. It seems I am becoming a British author by proxy as this is my second in a series of at least four sequential books lined up with British presses.
This story was fun to write. Inspired by Shirley Jackson’s “The Lottery” and real-world accounts of militant separatist compounds, “Blood & Gingerbread” is set in a secluded community where bizarre annual rituals keep death at bay. It explores the raw human need to control, holding domain over violence, nature, families, behavior, life, and death. What happens when that power is disrupted?
Check out the table of contents below featuring some of the great writers you’ll find in the independent horror field right now. Masks is edited by Dean M Drinkel and the cover art is by the late and great illustrator James Powell, may he rest in peace.
PORCELAIN by James Everington
BLOOD & GINGERBREAD by D T Griffith
THE HOUSE OF A THOUSAND FACES by Chris Stokes
VARIETY NIGHT by Russell Proctor
AFTER THE END, THE BEGINNING by Christine Morgan and Lucas Williams
THE MAN WHO FED THE FOXES by Phil Sloman
MANY HAPPY RETURNS by Kyle Rader
TRIXIE by Christopher Beck
THE FACE COLLECTOR by Stephanie Ellis
AN ABSENT HOST by F A Nosić
THE SILENCING MACHINE by Clockhouse London Writers
I am always excited to announce my involvement in a new book, this time for my first of hopefully many publications with the UK-based KnightWatch Press. Masks is a new anthology compiled and edited by Dean M Drinkel anticipated to release later this year.
Inspired by the great Shirley Jackson, my story “Blood, Gingerbread and Life” is set in a secluded community where bizarre annual rituals keep death at bay. It explores the raw human need to control, holding domain over violence, nature, families, behavior, life, and death. What happens when that power is disrupted?
The table of contents features a group of diverse talents, including a handful of authors with whom I’ve had the honor of sharing other anthology titles.
Many Happy Returns – Kyle Rader
Trixie – Christopher L Beck
An Absent Host – F.A. Nosić
Variety Night – Russell Proctor
The Silencing Machine – Clockhouse Writers
After The End – Christine Morgan / Lucas Williams
The Face Collector – Stephanie Ellis
The Jar By The Door – Icy Sedgwick
Porcelain – James Everington
The Man Who Fed The Foxes – Phil Sloman
The House Of A Thousand Faces – Chris Stokes
Blood, Gingerbread and Life – David T Griffith
His Last Portrait – Adrian Cole