Category Archives: eComEngine

eComEngine Blog: Get to Know the Amazon Vine Program

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amazonvine-featured-640x350There’s a good chance you have heard about the Amazon Vine program and seen a reviewer with the Vine Voice badge. I wrote about Vine in a previous blog covering the Amazon.com, Inc. (“Amazon”) policy change for incentivized reviews. This time, I’m sharing the basics of Vine from a vendor’s point of view.

What Is Vine?

At its core, Vine is a marketing opportunity for vendors to request potential reviews and ratings from Amazon’s certified reviewers. I say potential because Vine reviewers are not required to write a review in exchange for receiving free products. Instead, they opt to receive free products vendors have made available to the program and write honest and helpful product reviews at their own discretion….

[Read the full blog on eComEngine.com]

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New Post for the eComEngine Blog

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It’s been a while since I last posted. Most of the summer has passed by in what feels like an extended weekend. The good news is I have been hard at work back at my old job plus freelance writing for a few clients. Here is one of my recent posts….

How to Deal With a Downward-Trending Product | eComEngine Blog

How to Deal With a Downward-Trending Product

Product A’s sales were great when it first launched, but now sales are growing more and more sluggish. Before you know it, the sales performance of your most popular product of the last year is a ghost of its former self.

How Does This Happen?

Think about how long it has been since you updated the product description or posted new photography. When a product page is left alone, the downward sales cycle gradually kicks in. Traffic dissipates as all of your eager customers have completed their purchases. Unless you’re doing something to attract new customers and keep the product listing alive, your web traffic will be relegated to pure happenstance.

So you have been tasked with revitalizing Product A before it sinks into the abyss of forgotten product pages. You can help stave off the downward trend by continually improving the editorial and visual content to increase search ranking and consumer relevance, and by taking advantage of Amazon promotions.

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Read the full post on the eComEngine Blog.

More coming soon!