“Do whatever you want, you have full creative freedom!“
I cringe when I hear those dreaded words. You should too. No creative ever wants full creative freedom. We need parameters, deadlines, timeline, budgets, brand identity guidelines, licensing guidelines, whatever. You might as well be clearing snow from the tarmac at Liberty International with only a toy beach shovel knowing a 747 could come barreling in from any direction at any moment with no notice. Yes, the idea is really that stress inducing.
So why do I bring this up? Because I’ve heard this probably a billion times now and I bet you have too. It’s not out of malice mind you, it’s not like your manager or the VP way up the line intended to cause you turmoil, they think it’s what you desire. To the outside world, the one thing all of us creatives desire more than anything else – more than a pay raise, recognition for our hard work or a long overdue promotion – is full creative freedom. They can’t be more off the mark.
It’s a simple fact for those not in the know: full creative freedom paralyzes us with fear and anxiety. And that leads to less than desirable execution of the job at hand. And an even less than desirable job performance flag on our annual reviews.
For everyone else in the know trying to curb this problem from damaging your ego and corrupting your portfolio, I offer you these recommendations derived from my many years of trials and tribulations:
1. Ask for parameters, i.e. deadlines, intended goals, all that stuff you need and want to know.
Demand it, set a timeframe for reviews. Confirm the intent of the creative work at hand. When they say, “whatever works for you” tell them tagging your street name on each of the south-facing cubicle walls probably won’t accomplish the goal. Fun, yes!
2. Be polite and respectful, but don’t be a doormat.
It’s easy to feel compelled to say yes to everything the boss tells you. The reality is, saying yes to everything creates two problems: 1. you take on more work than you can or should handle for the timeframe; and 2. you become the go-to-guy for doing all the garbage work because no one expects you to say no. Bottom line: learn to say no, respectfully, and for valid reasons. Most importantly, don’t be pompous about it.
3. Be honest.
Tell the boss that full creative freedom is much too broad and therefore vague. She or he should appreciate this perspective, most likely having to endure a similar matter in their own job history. Honesty goes a long way in the professional world, and is often appreciated and admired.
4. Don’t bitch and complain to your co-workers about the burden you allowed yourself to take on.
First, if you allowed it to happen, you have no one to blame but yourself. Suck it up, deal with it. Don’t complain. Secondly, if you do complain to your peers, guess what? Rumors spread, faster than that blood rush to your head during that dare to hang from the hotel balcony by your feet at Spring Break. No, I never did that, I just had to create a far-fetched scenario to make sure you’re paying attention. Point is: follow the first three steps and this fourth will not need to apply. You’re a smart person, do the right thing.
Whether you follow my advice is your ultimate decision. I share it based on a career’s worth of successes and mistakes made in the creative field. And my goal is to help you, the reader, learn from my experiences. All I ask is that you accept or decline what I have to offer with respect and dignity. I wish you all success in your creative endeavors, and to pay it forward.