My new blog site HarvestingCreativity.com has launched in support of my current book project Harvesting Creativity. If you enjoy reading posts here on creativity, such as creative fear and professionalism, please check out the site and engage in discussion. Your support is always appreciated. Thanks!
I was recently asked by my friend, former MFA classmate, and successful entrepreneur Joe Klemczewski, PhD, what my dream job is in terms of stepping into a company and how I would contribute to improve it. This is a question I’ve heard in various forms on job interviews, which has never been easy for me to answer. After reviewing what I had written in my response to Joe, I thought it would be worthwhile to share and elaborate on my final dream job answer here on the blog.
While it’s hard to pinpoint a specific dream job title and role, I want to ensure that I am contributing in a meaningful way, like helping employees by creating growth opportunities and a positive culture, giving back to a community through volunteerism and donation of goods and services, and improving the business’s bottom line, of course. That said, I would take a holistic approach to any type of business, big or small, by addressing the following broad areas:
- Branding, which includes public perception that goes far beyond logo design and corporate identity, such as how employees interact with the public, how products or services are presented, and corporate social responsibility initiatives.
- Publicity, public relations, and corporate communications. These tie directly to branding, in how brand initiatives are communicated internally among employees, and externally for promotions and in crisis situations, to name a few.
- This, too, falls branding umbrella: the elevation of products or services wherever there is an opportunity to improve public perception, improve quality, and increase profitability.
- Work with marketing, sales, and creative teams along with other stakeholders on strategy to achieve the above points.
Within the points listed above tactics and projects would include, but are not limited to: all forms of advertising, web and social media, print and out-of-home media, streamlined internal networks like CRMs to support these initiatives, implementing collaborative tools for employees to improve productivity and efficiency, improvements to the product and service development and management, and corporate storytelling.
I realize this is a broad scope description of a dream job with several functional verticals, but it is how I perceive businesses I become involved in. Everything listed above can be boiled down to my two core skill sets – creativity and communication. These endeavors are applicable to large multi-national corporations and small independent book publishers – the objectives and thought-processes are the same regardless of the scale and the methods are adaptable.
Some may call this commercial development or holistic branding; I’m sure there are more that aren’t coming to mind right now. No matter the term, this is what I do … this is my profession.
I’ve had stories appear now in six horror anthologies. Some of those books, in full disclosure, I had a hand in designing the covers or page layouts, though completely separate from my story submissions and inclusions. A few more horror-genre publications containing my work are on the way to print in the next few months, but I still often wonder whether I am truly a horror writer.
Before anyone lambasts me for such a self-serving ponderous statement, I’m being completely honest about this question, and this is my personal blog. All organization and personal blogs are self-serving regardless of their intents and purposes, don’t blind yourself to this one truism.
Thing is, I never set out to be a horror writer. I am always drawn toward dark material for the books I read or TV shows I watch, which in turn influences or inspires what I write. I’ve tried my hand at happy stories and they never feel authentic to me. Difficult decisions, personal conflicts, and imperfect flaws that lead to dramatic and usually tragic conclusions are what drive me. They are sometimes allegories, other times criticisms on or responses to our current day culture and society. The messages may not be obvious to everyone, and I don’t expect them to be; they typically serve as starting points from which a story takes on its own life. As a story should for every writer.
These statements or criticisms on the world, our society, or our culture come from a perspective of gritty realism, they are neither optimistic nor pessimistic. They just are. The world exists as we shape its existence, both good and bad. This perspective spawns the perpetual evolution of my creativity: a dark point-of-view mired in grit and horror; a creative process carried by a glimmer of hope that challenges an ominous darkness and crushing fear. Think Baroque music and painting. Think Gothic architecture and literature.
Looking back at these paragraphs I just wrote I realize just how subjective it is to define one’s work in any particular genre. This is art and not science after all, there are no mandated axioms on the natural world’s behaviors that dictate creativity, just concepts and ideas.
So my stories may not contain much gore, graphic sex or violence, or the standard supernatural creatures that account for many horror movie and story tropes, but they do contain accounts of mental anguish, trauma, shock, and the deterioration of one’s mental faculties. In that sense, these attributes are real life everyday horrors of the human experience, whether they are set in a dystopian backdrop or a current-day real-world environment that may or may not be affected by a supernatural influence depending on the protagonist’s perspective.
The answer, then, is yes. I do write horror.
I haven’t kept an online portfolio since 2008. It’s now 2015….
It wasn’t necessary, I had a full-time job from mid-2008 until a couple months ago. I wasn’t actively searching. Now I find myself in a peculiar crossroad. Many of the jobs I’m interested in want to see a great portfolio – online. Most of the work I performed since 2008 was focused on areas other than visual design, though I did continue it, and applied that same level of creativity to the other work I was doing.
Show as much great work as possible – my mantra of the moment. It isn’t easy considering I don’t have access to much of the work I produced, designed or written, since 2008. It’s a slow exhausting process that I pushing through nonetheless.
Work I produced long ago has been added to my new portfolio section of this site, some dating back to 1996. I’m far from finished. I figure image retouching is still image retouching, regardless of the year I performed it. In fact, the available tools and processes back then are ancient if not obsolete compared to today’s capabilities, but the creative process remains unchanged. That’s what matters. Revisiting that old work is like reviewing a photo album of my childhood, only I recall the thoughts and reasoning that went into each creative decision I made as I if it was a few hours ago. Crazy how that works.
If there is anything for readers to learn from this scenario, it’s this: maintain copies of everything you produce no matter how big or small. Be prepared.
I already knew Banksy’s arrest was a hoax by the time The Independent published the story, but I’m happy to see an artist receive on-going international attention, even if it was due to the publication of a completely false news report.
Banksy has struck a nerve in the global collective consciousness and I love it. I almost as equally enjoy laughing at the poorly misinformed National Report, which seems to dig for dirt on anyone who doesn’t coalesce with their political agenda while not vetting the source material. They reported on the arrest hoax as if it was a true event, detailing his alleged crimes of counterfeiting and vandalism. The undertones of the author’s excitement exuded from each account of how bad a guy Banksy is.
This isn’t nearly a one-time thing with National Report, for those of you not familiar with the agenda-driven publication, wrap your head around this headline from October 8, 2014: “Potential Ebola Outbreak Prompts Martial Law.” The president did not declare martial law. It never happened. There is no ebola outbreak in the US. In fact, it was announced yesterday that several dozen people were just removed from the ebola watch list in Dallas. Read this USA Today article for more about the good news.
It’s saddening to think our culture has produced the need for fake journalism that has only one purpose: propaganda. Rile up the base, persuade new readers to hop on the ideological bus ride into the abyss! When authentic information can’t sell an audience, the subject must not be worth selling. The intermingling of fake news with the real news is exhausting. We’ve reached a point in our culture that the audience wants only the correct news and and agreeable news, not necessarily the factual authentic news. It’s tough to determine what’s even real anymore in our jaded and skeptical society, nor do we have the time to sort out fact versus fabrication and hyperbole. You can thank 24-hour cable infotainment news networks where negative news and politically-biased news means higher ratings, increased advertising revenue, and higher stock yields.
I crave authenticity now more than ever and I always find myself turning to the creative world. There is an honesty that cannot be disputed in creative works; whether you agree with its message is your individual right. For me, Banksy’s work is the epitome of art in that it is authentic, it challenges popular opinion, questions the news media, provokes thought, evokes visceral responses, rises above expectations, and continuously catches the audience off guard.
Does a news source exist out there that meets some of my definitions of art? I have some ideas on who might, but I don’t know anymore. I don’t usually know who or what to trust. Absorbing information from one source is a risk; from several sources a comprehensive story develops filled with self-conflicting statements. I don’t have the time or resources to fact check every item of news I read, so I question everything and challenge popular opinion every day. Facts and authenticity are king and queen, and they are Banksy’s work.