New Post for the eComEngine Blog

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It’s been a while since I last posted. Most of the summer has passed by in what feels like an extended weekend. The good news is I have been hard at work back at my old job plus freelance writing for a few clients. Here is one of my recent posts….

How to Deal With a Downward-Trending Product | eComEngine Blog

How to Deal With a Downward-Trending Product

Product A’s sales were great when it first launched, but now sales are growing more and more sluggish. Before you know it, the sales performance of your most popular product of the last year is a ghost of its former self.

How Does This Happen?

Think about how long it has been since you updated the product description or posted new photography. When a product page is left alone, the downward sales cycle gradually kicks in. Traffic dissipates as all of your eager customers have completed their purchases. Unless you’re doing something to attract new customers and keep the product listing alive, your web traffic will be relegated to pure happenstance.

So you have been tasked with revitalizing Product A before it sinks into the abyss of forgotten product pages. You can help stave off the downward trend by continually improving the editorial and visual content to increase search ranking and consumer relevance, and by taking advantage of Amazon promotions.

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Read the full post on the eComEngine Blog.

More coming soon!

How to Boost Amazon Sales | eComEngine Blog

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I’m excited to share a new blog on eCommerce written for eComEngine. I have taken to writing more about eCommerce and digital marketing in recent months pulling from my professional experience in these areas. Entering this new territory as a writer is exciting, and going quite well.

The introductory paragraphs of the new blog are shown below, please follow the link to read the full post. It’s not too long, I promise.

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Considering you went into business as an eCommerce merchant to earn an income, it should go without saying that you are always looking for new ways to boost your sales. There are multiple factors that can shape your approach to improving lackluster sales or developing your growth strategy, such as making your products easy to find and bundling.

If you’re selling on the Amazon.com, Inc. (“Amazon”) marketplace, there are specific steps that merchants should consider. Amazon offers a number of tools at your disposal, so let’s take a closer look….

>> Read the full post on the eComEngine Blog

Open Communication Leads to Better Content | WriterAccess Blog

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When you enter into agreements with freelance writers to develop content for your web presence, you will find early on that an open door for communication between writer and client is invaluable. A writer needs to understand your business, intentions, and audience to shape the material with the goal of creating great content that will perform well for you.

Writers Need to Know You

No matter how knowledgeable they may be about your industry or trade, freelance writers are meeting you for the first time and, in many cases, online. They don’t know the nuances of your business like you do. They may not have ever heard of a special technique or service you employ if it’s not commonly used in your field. Never assume a writer can take a few keywords and figure it out as that leaves far too much room for interpretation, which can easily steer the content off course. Your goal is for the writer to express your business, not your business category.

» Read the full piece on the WriterAccess Blog

King For A Year: Review of Rita Hayworth and Shawshank Redemption

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Shawshank RedemptionI was fortunate to participate in author Mark West’s King For A Year project – 52 reviews of Stephen King’s works throughout 2015. I revisited a favorite story of mine from King, the novella Rita Hayworth and Shawshank Redemption.

You can read it here – King For A Year: Rita Hayworth And Shawshank Redemption, reviewed by David T Griffith.

Last Song for November – Hallelujah

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Copyright may apply to this image.Perhaps 30 Songs for November was a little ambitious. When I started the month, I had no anticipation of the numerous events that would occur that brought me to today. It was a transformative month and a welcome one at that. Perhaps the most important event of the moment is the return of my old day job, which kicks off later today.

So today’s song, another all-time favorite of mine, is the appropriately titled “Hallelujah” by Leonard Cohen. You have no doubt heard some version of this song since it reached mainstream popularity in the motion picture Shrek, and it has been covered by numerous artists over the years. Cohen wrote “Hallelujah” and recorded it in 1984. Cohen wrote as many as 80 verses that have been swapped in and out of the different versions over the years.

The video below is from a live performance in 2008 at the Montreal Jazz Festival at which Cohen and his band performed an extended version of the song.