Tag Archives: Amazon

Ending My Hibernation – Article on Branding & eCommerce

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It’s time to put this blog back to work. Dormancy is never a good thing. My professional and creative life has evolved considerably since I first started this blog. My areas of focus still lie with writing fiction and for marketing and communications, though I have spent the last decade-plus diving deep into the world of eCommerce.

Please check out my latest contributing article about branding on the eComEngine blog:

Brand vs. Product Marketing: What’s the Difference?

If you ever have questions about eCommerce topics, particularly in the world of Amazon, feel free to reach out.

eComEngine Blog: Get to Know the Amazon Vine Program

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amazonvine-featured-640x350There’s a good chance you have heard about the Amazon Vine program and seen a reviewer with the Vine Voice badge. I wrote about Vine in a previous blog covering the Amazon.com, Inc. (“Amazon”) policy change for incentivized reviews. This time, I’m sharing the basics of Vine from a vendor’s point of view.

What Is Vine?

At its core, Vine is a marketing opportunity for vendors to request potential reviews and ratings from Amazon’s certified reviewers. I say potential because Vine reviewers are not required to write a review in exchange for receiving free products. Instead, they opt to receive free products vendors have made available to the program and write honest and helpful product reviews at their own discretion….

[Read the full blog on eComEngine.com]