Category Archives: Corporate Communication

A Writer’s Exploration: No Longer Just the Student

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In my educational quest to improve my knowledge of Public Relations and Corporate Communication, I have found myself inadvertently applying this new acquirement to my conversations and online commentary. Suddenly, I am no longer the student. It’s not that I was nascent at the start, I have worked in this field for a long time in varying capacities and media (mostly of the visual kind).

My current studies are spent reading a plethora of history and craft books on the PR/Corp Comm disciplines, which has given me the ability to link together my scattered and isolated thoughts amidst my misfiring synapses in a holistic manner. No longer am I seeing a challenge from one point of view, it’s all about the bigger picture and approaching this PR/Corp Comm subject it with ease.

This brings me to my writing. After all, this is an exploration on writing, my journey, my … whatever. Where does it fit in? It’s all about communicating well, so writing well is key, obviously. Without a doubt, other key factors are important – speaking well, articulating thoughts and ideas well, knowing how to use the technology to distribute the communications well, and knowing how to read the audience. But at the root of it all is knowing how to tell a convincing story and educate others in the process. Writing effectively is a culmination of those requirements; using language in the right way for the right cause means the difference between success and failure in this business. A typographic mistake or misused word can lead to grave losses of clients or income.

To conclude, as I have yet to make a real earth-shattering point, communicate clearly and with vigor; be the most effective storyteller possible using the shortest amount of words and time. Write the words with love or whatever emotion is best suited for the situation. Just don’t write words for the sake of writing words like I find myself doing with this sentence to over-exemplify this point and beat it into the ground.

The adventure in writing continues soon, with more substance and less abuse of a blog post. And more intent too!

Book review: On Writing Well

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My recent review of William Zinnser’s On Writing Well appears on the Anne W Associates blog. I enjoyed this book immensely; it has opened up a new perspective in how I approach writing.

Check it out! http://www.annewassociates.com/book-review-writing-with-a-newfound-freedom/

A Writer’s Exploration: On Persuasion

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This is the first of a new series of blog posts on my exploration and contemplation of the craft of writing. My focus is generally on the business side, though my short fiction self will undoubtedly make its presence known. Please excuse the bland title, I wanted to avoid clichés and lameness, so naturally, my mind has gone blank. So be it. 

So, I just finished reading the book Media Control: The Spectacular Achievements of Propaganda by Noam Chomsky, a book on the use of propaganda as a device to lead a nation into war, and it got me thinking about the topic of persuasion. Persuasion is a necessary requirement of the PR/Corporate Communication field I work in, and a challenging topic at that.

It brings up a question of ethics and morals I am sure many have heard countless times about PR thanks to the bad rep of propaganda – lying. I don’t like to lie about anything, I pride myself in being honest (blatantly honest) – to the point that I sometimes need to shut my mouth. Until now, I never studied this subject in school; rather, I obsessively learn from reading and watching the news and following current events. I have become a pro at spotting the liars on the pundit shows, not only those who avoid answering the question so they aren’t technically lying. It amazes me – why is honesty in the political world so rare?

The key to strong Corporate Communication writing, among simplicity, clarity, and conciseness, is the ability to win over the audience. Winning does not imply that the writer should fabricate information, or manipulate its meaning, though I have learned from past experience some people will try it. I find in my work that honesty and enthusiasm are successful, as well as humor when it applies, writing in my own voice, and avoiding jargon and other elitist mannerisms. If I begin to write in business speak I might as well fire myself.

I am about to read Propaganda by Edward Bernays, the father of PR and the propaganda machine. This topic is fascinating; I see it touching on the 2012 presidential campaign among many other recent and current events. I will revisit propaganda in the coming weeks on this blog as my exploration continues.

American innovation

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Innovation is a hot topic lately, I hear about it at my job and in the collective consciousness of the business world quite frequently. Innovation for new products, new work methods, new infrastructure … the list goes on. With innovation comes the need for change, a concept championed by some and fretted by many, yet necessary. And at the root of innovation is creativity, which seems in recent decades not to receive the respect it deserves in American business.

As stated in the article “Innovation and Growth ‘Inextricably Linked,’ GE’s New Global Innovation Barometer Finds,” the US is perceived “as the country with the best reputation for innovation.” There is no doubt that the US is where it is today because of its innovative history. Think about the many inventions we now take for granted – automobiles, computers, light bulbs, semi-conductors – all products of American inventiveness, and great feats of innovation that have propelled this country to the global economic forefront throughout its relatively short history.

With the outsourcing of manufacturing to Asia and automation of jobs once requiring mathematical skills over the past few decades, America now finds itself in a rut. Nine or ten percent unemployment as blue collar jobs are shipped overseas and a lack of a new industry to compensate for these losses – it is time for the country to embrace and find opportunity in its innovative spirit as a means to turn this crisis around.

Innovation, creativity, and inventiveness cannot be automated or outsourced. They are part of the American fabric, the source of our former industrious heyday. As the findings suggest in the Innovation Barometer study, the other developed and emerging nations recognize this to varying degrees and are investing in innovation with the intent to drive their economies forward. In order for the US to stay ahead of the curve, it needs to invest in its intrinsic talent pool, despite the slow economy and lack of funding. It can start with the education system, placing a new emphasis on the arts and sciences. Out of that will grow a new awareness and appreciation for innovation and creativity that can be embraced not only by the business world, but also on a larger cultural level.

As a communication professional, I feel it is my obligation to help lead the wave of innovation at my job and in the community. My employer would not have endured a century-and-a-half if it were not for its history of innovation, as I am sure the same could be said about many other older American businesses. We need to sow the seeds now so in one hundred fifty years America will still be regarded as “as the country with the best reputation for innovation.”


See the article that inspired this post, “Innovation and Growth ‘Inextricably Linked,’ GE’s New Global Innovation Barometer Finds” on GE Reports: http://www.gereports.com/innovation-and-growth-inextricably-linked/