It’s been a while since I last posted. Most of the summer has passed by in what feels like an extended weekend. The good news is I have been hard at work back at my old job plus freelance writing for a few clients. Here is one of my recent posts….
Product A’s sales were great when it first launched, but now sales are growing more and more sluggish. Before you know it, the sales performance of your most popular product of the last year is a ghost of its former self.
How Does This Happen?
Think about how long it has been since you updated the product description or posted new photography. When a product page is left alone, the downward sales cycle gradually kicks in. Traffic dissipates as all of your eager customers have completed their purchases. Unless you’re doing something to attract new customers and keep the product listing alive, your web traffic will be relegated to pure happenstance.
So you have been tasked with revitalizing Product A before it sinks into the abyss of forgotten product pages. You can help stave off the downward trend by continually improving the editorial and visual content to increase search ranking and consumer relevance, and by taking advantage of Amazon promotions.
More coming soon!